An Instagram post can be any size, as long as the ratio of the width and height is between 1:1 and 4:5.
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The Different Types of Instagram Posts
There are a few different types of Instagram posts that you can create. You can choose to create a photo post, a video post, or a carousel post. The size of each type of post is different, so keep that in mind when you’re creating your content. Let’s take a look at the different sizes for each type of post.
Photo posts
Photo posts are the most common type of post on Instagram. They can be single images, multiple images (also known as a carousel), or videos.
The best Instagram photos are those that are well-composed and have a clear subject. They should also be edited to improve their overall look.
There are a few different ways to post photos on Instagram. The first is to upload them from your phone’s camera roll. This is the easiest way to post photos, but it’s not always the best quality. The second way is to take a photo directly in the Instagram app. This usually results in a better quality photo, but it takes a bit longer.
The last way to post photos on Instagram is to use a third-party app like Later or Hootsuite. These apps allow you to upload photos from your computer, which can be helpful if you’re looking to post high-quality photos or videos.
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Video posts are very similar to photo posts, but they allow you to showcase videos instead of images. Videos can be up to 60 seconds long, and they will automatically play when someone scrolls past them in their feed.
Like photo posts, there are a few different ways to upload videos on Instagram. The first is to upload them from your phone’s camera roll. This is the easiest way, but the quality isn’t always great. The second way is to record a video directly in the Instagram app. This usually results in a better quality video, but it takes a bit longer.
The last way to post videos on Instagram is to use a third-party app like Later or Hootsuite. These apps allow you to upload videos from your computer, which can be helpful if you’re looking to post high-quality videos.
Video posts
Video posts on Instagram can be up to 60 seconds long, but we recommend keeping them between 15 and 30 seconds. These are just a few examples of how you can use video posts to show off your brand on Instagram:
-Product demonstration: Show your products in use and talk about their features
-Interview with a staff member or customer: Hear what people have to say about your brand
-How-to video: Teach your audience something new
-Animated explainer: Bring your brand to life with an animated video
-Event coverage: Share the highlights of an event you’re attending or sponsoring
Carousel posts
Carousel posts are a newish feature on Instagram that allow you to upload multiple photos in one post, which your followers can swipe through. To create a carousel post, simply upload multiple photos when creating a new post (you can upload up to 10), and then select “carousel” as your post type. Your followers will then be able to swipe through the photos you’ve uploaded.
Carousel posts are great for sharing multiple photos in one go, without cluttering up your feed. They’re also great for creating mini-galleries or photo stories.
One thing to note about carousel posts is that they don’t have to be all square – you can now upload landscape and portrait photos into the same carousel post!
The Ideal Size for Each Type of Instagram Post
When it comes to Instagram posts, size matters. The right size will make your photos and videos look their best on the platform and help you get the most engagement from your followers. So, what are the ideal sizes for each type of Instagram post?
Photo posts
The ideal photo size for a standard Instagram post is 1,080px by 1,080px. This square size has been proven to be the most engaging size for usersscroll through their feed.
While the dimensions are important, the quality of your photo is even more so. Squares are great because they can stand out in a user’s feed, but make sure that your images are still high quality and representative of your brand. Blurry or unprofessional photos will only reflect poorly on your business.
In general, try to avoid posting photos with a lot of “empty space.” An image that is mostly background with a small subject in the center is not as visually appealing as one with a well-composed subject that fills the frame.
Video posts
The correct size for an Instagram video post is 1080px by 608px. That’s an aspect ratio of 16:9, which is the standard widescreen format.
Carousel posts
Carousel posts are a great way to tell a story or show off multiple products at once. They allow you to share up to 10 photos or videos in a single post, and your followers can swipe through to see them all.
Because carousel posts are so versatile, there isn’t a one-size-fits-all solution for their size. However, we recommend using an image size of 1080×1080 pixels for square posts, 1080×566 pixels for landscape posts, and 1080×1350 pixels for portrait posts. These sizes will give you the best possible quality when viewed on a mobile device.
How to Resize Your Images for Each Type of Post
When it comes to posting images to Instagram, the dimensions and size of your photos are important. If you want to make sure your images are the right size for each type of post, read on for our guide. We’ll cover the dimensions for each type of post, as well as how to resize your images if needed.
Photo posts
The size of a photo post on Instagram depends on the aspect ratio of the photo. The recommended size for a photo is 1,080 x 1,080 pixels, but your photos will be resized to fit a square. If your photo is not square, it will be cropped.
Video posts
If you’re planning to post a video to Instagram, make sure the video file is no larger than 4GB and the length doesn’t exceed 60 seconds. The aspect ratio should be between 9:16 and 16:9, and the recommended resolution is 1080p.
Carousel posts
On average, a carousel post reaches 74% more of your followers than a single-image post. That’s a lot more people seeing your content!
A carousel post is made up of multiple images or videos that can be swiped through. To get the most out of this type of post, it’s important to use images that are all the same size. That way, they’ll appear consistent when viewed in the carousel.
The recommended size for a carousel image is 1080×1080 pixels. This will ensure that your image looks sharp and crisp on all devices.
